Vision

Program of Work

Each year, the Chamber board of directors, together with President, set forth a plan of action to guide Chamber activities. This Program of Work sets the priorities for the year, as well as measurable goals.

Greeley Chamber of Commerce
ACTION PLAN 2011 – 2012
PRESENTED 12-16-10
Finalized 2-14-11

The Greeley Chamber of Commerce Board of Directors has adopted an Action Plan to take the organization and the community through the year.

In an effort to focus on a positive path and to protect the future development of the Chamber, this Action Plan will serve blueprint for the programs, services and value the Chamber is creating for its members and as a road map for leadership.

Our mission is to provide leadership, to serve and to represent our members. Our vision will be the driving force for success as the community’s business advocate.

The Greeley Chamber is a member-driven and member-dependent organization where businesses come together as a unified voice for the betterment of our community. Membership survey results indicate that we are on track in many areas, but have room for improvement in others. Over the next several years we will work to refine our Action Plan and assure that we are focused on our members and mission.

The Greeley Chamber has experienced membership challenges over the past few years in a business climate of tremendous competition for resources, time and involvement from companies. The mix of Chamber members demands that the Chamber have great flexibility in terms of products and services, with a more disciplined focus that puts member needs first.

As background for the Action Plan, research was conducted with Chamber members and past Board of Director Chairs. The purpose was to explore member expectations, perceptions, attitudes, and preferences, to determine how the Chamber meets the needs of today’s business professionals, and to serve as foundation for this plan. Specific objectives included learning the reasons why members join and if expectations are being met.

Mission Statement

The Greeley Chamber is a membership organization dedicated to meeting the needs of the business community by fostering economic opportunity and a favorable business climate.

Core Values
• We forge a strong local community
• We promote the community
• We foster business connection opportunities
• We represent the interests of businesses with government
• We develop community leaders through educational programs and opportunities for engagement

Advocacy

The Greeley Chamber provides timely input to members regarding legislative issues and works collaboratively with other organizations to serve as the voice of business to government.

Objectives:
1. Identify and represent business interests on issues.
2. Continue to provide leadership on issues affecting the business community.
3. Work to shape outcomes and manage issues.
4. React in a timely manner to pending regulations or legislation.
5. Continue to maintain a dialogue with other area Chambers on common regional issues and be the advocate for regional business concerns.

Business Connections/Growth

The Greeley Chamber provides significant opportunities for members to promote their business, and connect with a diverse range of business professionals. Greeley will have a stronger business climate that will allow us to be more competitive community.

Objectives:
1. Provide value, services, networking opportunities and recognition for our members.
2. Promote a positive image for Greeley that supports business and community growth.
3. Facilitate member connections through our signature events.

Communications

The Greeley Chamber has effective internal and external communication to ensure members and the community are well informed about the value, mission, activities and success of the Chamber and its members.

Objective:
1. To articulate benefits and enhance the image of the Chamber within the community and within the membership.

Economic Impact

The Greeley Chamber/CVB will realize an increase in lodging tax collections to promote the community to attract visitor, guests and conferences.

Objectives:
1. Promote Greeley as a tourism destination.
2. Utilize community events as an opportunity to promote member businesses.

Education

The business community will have an enhanced workforce available to contribute to the success of their business.

Objectives:
1. Support efforts to develop cooperative relationships between businesses and educational institutions.

Governance

The Chamber will operate with efficiency, innovation and excellence.

Objectives:
1. Decisions will be made and resources allocated within the framework of our Action Plan.

Leadership

Future leaders with a vision for developing Greeley, Weld County and Northern Colorado.

Objectives:
1. Identify and develop emerging leaders and encourage their engagement on area boards and commissions.
2. Partner with other community organizations on community initiatives important to the Chamber’s mission and vision.

Membership

The Greeley Chamber of Commerce will have a vibrant, diverse, active and involved membership. The Chamber will provide an environment that is welcoming, professional, and promotes its members.

Objectives:
1. Work to continually improve programs and services to encourage greater numbers of Chamber members participating.
2. Develop knowledgeable staff and Board of Directors that will assist with a recruitment/retention plan to ensure effective and targeted efforts. Assure that the “member benefits” message is consistent and meaningful.

The Greeley Chamber of Commerce is...

The Greeley Chamber of Commerce is a membership organization dedicated to meeting the needs of the business community by fostering economic opportunity and a favorable business climate.